Sally has been involved in the travel and tourism industry since 2003 when she set up holiday cottage letting agency Sally's Cottages, now Cumbria's leading independent agency. She has appeared on BBC Radio Cumbria and Border TV Business Club, and has featured in the Daily Mail and the Sunday Times. Her articles are regularly printed online and in Cumbrian and specialist newspapers. She has won numerous business awards including Entrepreneurial Spirit at the Natwest Great British Entrepreneur Awards and Business Woman of the Year.
Sally lives in the south of Cumbria with her husband and three children. Her hobbies include eating cake, countryside walks and jumping off Lake District jetties!